Local Keyword Research

What this service includes

• Phrases built from your real services, not a generic national list
• City, neighborhood, and service-area modifiers you actually cover
• A distinction between phrases that need their own page and phrases that belong in an existing page
• A look at the kinds of businesses already visible for those phrases
• Notes you can hand to a writer, a web developer, or our own page team

Problems it solves

• The website targets broad phrases that do not match how local customers search.
• Every city you have ever visited has a thin page, and none of them are useful.
• You are about to write service pages and do not want to guess the headings.
• Your profile categories and your website language describe different jobs.

Who needs it

• Businesses planning service pages or a new site.
• Owners who rank for their brand name and want a clearer map of non-brand searches.
• Marketing teams that need a researched list before they assign writing.

Our process

1. 1. Start from the services

   We list what you want to be hired for, and what you are willing to turn down. That keeps the research honest.

2. 2. Map phrases to places

   We combine services with the cities or areas you serve, and we drop combinations you cannot fulfill.

3. 3. Check the live results

   We look at what Google is showing, including whether the result is a map pack, local pages, or something else.

4. 4. Recommend a page plan

   Each important phrase gets a note: existing page, new page, profile only, or ignore.

Expected deliverables

• A spreadsheet or document of local phrases grouped by service
• A page recommendation for each priority phrase
• Notes on phrases that should not get their own page
• A short briefing your writer can follow

Questions